Work Experience

The following information is left intentionally short and serves as a summary to avoid using industry jargon that may be difficult for most outside of the automotive industry to understand. For work experience history, please see my CV.

Before returning to undergraduate studies in the Fall of 2016, I gained essential work experience that has been of paramount importance in my success as a student. Most importantly, the organizational, research, and project management experience I earned has fueled my success in my upper-level classes. While working as a digital marketing director, I collaborated with third parties, supervised my development team, and presented the results for several of the company's projects, including the company's website redesign and installing a customer data mining system. I implemented several cutting-edge strategies and technologies for the website redesign project, including specific search engine optimization and keyword marketing to surpass their competitors. Installing the company's customer data mining system was a more challenging but rewarding learning experience. This process pulled information from thousands of customers and produced scenarios to offer the customer a new deal based on specific parameters. Using this information, my team contacted the customers, assessed their interest in the potential sale, and set appointments for the sales team. By adding the additional tasks, I maximized the company's productivity by redesigning sales processes, hiring and training new personnel, and new reporting systems.